Fifty years for G&T
Forget the G & T's, they will undoubtedly be cracking
open the champagne at the London company, G & T
Jewellery which celebrates its 50th anniversary in business
G&T was founded in 1954 by Issac Tajtelbaum, although
semi-retired, still takes a keen interest in the business
today. The company, which is now headed up by his son,
Mendel Tajtelbaum (or Mr. Tee, as he is known), has
seen many changes in its long history.
According to an article in the November, 1979 edition
of British Jeweller & Watch Buyer, a forerunner
of this publication, when G & T began manufacturing
its modest line of hand-set, marcasite brooches delivery
dates in the trade were a good 12 months ahead. The
company stunned its customers by offering (and keeping)
delivery in four weeks! Fast for the times, but still
a far cry from the just-in-time delivery service it
Flexibility and the willingness to adapt its production
to suit the prevailing market is undoubtedly the key
to G & T's longevity. Shortly after its inception
it branched out from marcasite into 9ct. gold. Making
brooches, earrings, charms and rings it rapidly increased
its workforce to 30. The next move was into coloured
stones and diamond jewellery, until in 1979 when it
celebrated twenty-five years in business it was employing
some 35 staff and many outworkers and offering its customers
over 3,000 different products.
Another undoubted key to G & T's on-going prosperity
is its loyal team of staff, several of whom, including
sales executive, George Heller, foreman Frank Brookfield
and order processing manager, Phodu Koulias, have been
with the company for over forty-five years. However
in line with many of its competitors G & T has gradually
slimmed down its manufacturing base in the UK and now
employs just a small and highly-skilled team at its
North West London workshops.
New silver range
Whilst twenty-five years ago all G & T's production
was in the UK, it has, in recent years, moved much of
its manufacturing to China, where it is in partnership
with a local and well-established factory. Its most
recent venture is the production of a comprehensive
range of contemporary and trendy silver jewellery, which
includes rings, pendants, bangles and bracelets and
will be shown for the first time at Spring Fair Birmingham.
Another new line, also being produced in China, features
mother of pearl. (Stand Hall 17 Stand J38)
So what is the secret of G&T's on-going success?
" We work very hard
to treat our customers with respect. We are honest and
reliable; we don't let people down and we aren't greedy
- we have passed on our savings from producing abroad
to our customers. But above all as our 50th Anniversary
Brochure shows, we have moved with the times,"
says Mr. Tee.
This Article was written
by Mary Brittain for the "Jewellery in Britain"